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Dedicated to Independent Lifestyle Retailers

InStore Magazine is independently owned and published by Erica Kirkland, a media entrepreneur dedicated to independent lifestyle retailers in North America through two self-published titles, InStore and Giftbeat

Erica launched InStore Magazine in 2014 after serving as the editor of Retail News for 15 years. With over 25 years of industry knowledge, Kirkland brings her wealth of experience in both publishing and the lifestyle industries together to create a beautiful quarterly publication which is free for owner-operated retailers in Canada who sell gifts, decor, housewares, fashion, jewellery, artisan-goods and much more. 

At InStore, our mission is to inspire and educate store owners with original and unbiased content while treating our advertising partners with honesty, respect and loyalty. The result is a must-read publication, beloved by the industry with an active audience of 12,000 unique stores and a robust advertising roster of repeat clients.

InStore's immediate financial success afforded Erica with the unique opportunity to acquire Giftbeat in 2018. The ad-free, market-research monthly for independent retailers was founded in 1993 and is widely touted as the industry's 'bible' south of the border.

With two highly-respected, self-published titles for the industry in her portfolio, Kirkland is forging her own path in the market as an unabashed campion and advocate for small store owners. She has become one of North America's most highly sought-after thought leaders, giving freely of her time and resources to numerous organizations and trades shows whose goals are to educate and inspire retailers. 


If you would like Erica to speak at your event, reach out to her directly today!  

Erica Kirkland Branding 2020 Aug 24_15_WEB.jpg
  • Connect with Erica Kirkland on LinkedIn

Erica Kirkland
Publisher & Editor, InStore Magazine Inc.


 "We have already had several new account registrations who indicated they found us through InStore."

Pika & Bear 

"Thank you for being such a great advertising vehicle for EACHANORIGINAL. I appreciate all you have done for us over the years.


"I love your new initiatives and appreciate your support of all independents across the country and across the border."

Take A Hike + Take 2 Boutique

" I look to InStore to see what's trending - colours, type of product, styles, etc." - 

 Wendy MacDonald

John Abbott College Campus Store

Ste-Anne-de-Bellevue, QC

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