top of page

Click the cover to read the current issue!

"I read InStore as soon as I receive it. I enjoy the communication, feeling part of a community and keeping up on new trends."

Shauna Hulburg
Cherubs Gift Boutique

Dedicated to Independents 

Informed by over 25 years of market experience, InStore is a beloved resource and lifeline for retailers who sell gifts, home décor, fashion, and lifestyle items in Canada.


Since 2014, over 12,000 independent boutique owners from coast to coast have been devouring each quarterly print edition, while a further 6,000 store owners receive the digital edition.

When InStore arrives, it's like a trusted friend, offering advice that hits the nail on the head. This is why 87% of readers classify themselves as loyal, indicating they read every single issue, multiple times.


The magazine is more than a publication – it’s a community, reminding store owners that they are not alone and that they have an ally and advocate in InStore.

InStore was founded independently by industry journalist and editor Erica Kirkland, who served as the editor-in-chief of Retail News for 15 years. Shortly after the magazine was closed down, Kirkland launched InStore. Four years later, the founder of Giftbeat, a leading title for U.S. independent lifestyle retailers, sought out Kirkland to take over the reins.

Today, Erica Kirkland serves as the sole owner and editor-in-chief of both titles. Her readers across North America admire her authenticity, ability to build community, the business acumen required to launch a media brand, and the dedication required to self-publish two titles committed to independent lifestyle retailers in the gift, home, fashion, and lifestyle markets. U

Dedicated to continual learning and improving her knowledge, Kirkland is frequently called upon as an industry expert and gives freely of her time to various organizations, including the Las Vegas and Atlanta Markets produced by AndMore, the Toronto Gift & Home Market, the Canadian Gift Association, Gift & Home Trade Association, and the Gift Sales Manager Association. Reach out if you’d like to host Erica at your event, webinar, or podcast.

"I love reading the articles and Erica's editor's messages. I also love analyzing different styles of merchandising."

Waltraud Neufeld

 Yes Chef

Abbottsford, B.C.

"I read InStore as soon as I receive it. I enjoy the communication, feeling part of a community and keeping up on new trends.

Shauna Hulberg

 Cherubs Gift Boutique

Rocky Mountain House, AB

"I look forward to receiving InStore and use a lot of your information." 

Leslie Ouderkirk

Kid’s Korner

Cornwall, ON

"I like to keep back issues so I can bookmark great ideas for future reference."

Karianne Copeland

 Windswept Northern Lifestyle

Midland, ON

bottom of page